Sustainability

:Causing little or no damage to the environment & therefore able to continue for a long time. - Cambridge Dictionary

Maison Magenta is a sustainability-focussed, slow fashion bespoke brand.

We are all about breaking the rules, and we hope you will join us.
"Throwaway culture: 60% of shoppers have no interest in longlasting clothing"

ONE  not developing a bi-annual collection but a constant flow of hopefully key piece in your wardrobe forever.
Challenging the consumer’s approach to fashion Vs appreciation for the craftsmanship and the wonder within the design that makes it so dramatic, appealing and sustainable. One can order any piece at any time, it is hot somewhere in the world just as it is cold elsewhere. #sustainablefashion

"In 1930, an American woman owned 9 outfits... today, 30 outfits - 1 evey day of the month"

TWO Maison Magenta was founded out of the perseverance to stay in work during Anastasia’s CFS/M.E. recovery. After being diagnosed with CFS, it inspired her to establish her own business with a flexible timetable that suited her personal body clock. #sustainableliving

 

"Synthetic clothes release in the oceans the equivalent of 50 billion plastic bottles in form of microfibres"

THREE It is important for us to use natural materials that not only come from the earth but also have the ability to return to the ground being biodegradable, breath with our skin and are worn for a good many years, before being mended or passed on. #sustainabledesign

For the Turner Contemporary exhibition 15th - 16th December 2018, we offered a special up-cycled capsule collection, created from off-cuts, unravelled knits and up-cycled clothes.

Studying textiles and specialising in knitwear, Anastasia found her passion for reworking natural salvaged materials into original textiles. Bringing weaving, knitting and printing into her work to unify the up-cycled fabric.

Decorative jumper; salvaged metal, cashmere.

"There are 72 toxic chemicles in our water coming from textile dyeing, of which 30 cannot be removed"

FOUR natural leather and fur. Synthetics are 10 times harder to dye, requiring much more toxic chemicals, which lead to human deaths from the dye poisoning, which enters the water streams and then further poisons the ocean with micro plastic particles from the non-biodegrable faux fur.  #saynotoplastic

"Fur is a natural, renewable and sustainable resource. That means we only use part of what nature produces each year without depleting wildlife populations or damage the natural habitat’s that sustain them. The goal is to maintain long-term ecological balance."

FIVE zero-waste. We produce compost for the garden with the fabric remnants, or donate to H&M who pass this to I:CO who recycle the textiles to produce new fabric and select the combustibles for new energy production, nothing goes to landfill. #circularmodel

"50 workers have died and another 5000 are sick due to blasted sand inhalation in denim factories in Turkey."

SIX(ty) miles away from the big smoke. Location is important, but for what reasons? After living in cities around the world, Anastasia decided to set up her fashion studio in her hometown of Canterbury, seeking peace and quiet to concentrate on her sustainability focussed lifestyle, and enjoy walks in the woods and foraging during her lunch breaks. #sustainablelifestyle

Sustainability quotes from Sustainyourstyle.

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